The story behind the internationally renowned brand Bulgari jewelry. BVLGARI was founded in 1884 as an Italian jewelry brand. In the production of jewellery, Bulgari uses the color as the essence of the design, and uniquely combines the gems of different colors to use the base of different materials to highlight the dazzling color of the gems. Bulgari is bold and unique, distinguished and classical. Balance also combines classical and modern features, breaking through the rigorous rules of traditional academic design, inspired by Greek elegance, Italian Renaissance and 19th century metallurgical techniques to create Bulgari’s unique style. The founder of the brand, Sotirio Boulgaris, was a Greek. In 1879, Sotrio Bulgari immigrated to Naples, Italy, and changed his surname to ‘Bulgari’ which is closer to the Italian pronunciation. In 1884 he opened a family in Rome. A silverware shop specializing in the sale of fine silver carvings. The original Bulgari family name Boulgaris, who lived in the Kallarytes, which is rich in silverware in the Epirus area of Greece, runs a silverware workshop. In 1857, Sotiris Boulgaris was born. He was the founder of the later Bulgari brand. He was an apprentice in his father’s silverware workshop. The most done were bracelets Arpel Rings, buttons, belt buckles and other hand-crafted silver engraving charms. The silverware popular Neo-Hellenic (new Greek) style at that time focused on the revival of ancient Greek culture, with many symbolic decorative totems. The ease of life did not make Sotiris comfortable. He and the Yugoslav goldsmith Demetrios Kremos traveled to Italy in the autumn of 1880 and arrived in Rome on February 18th. Sotiris officially changed the surname to ‘Bulgari’ which is closer to the Italian pronunciation. In the spring of 1884, Sotiris Bulgari opened the brand’s first specialty store at 85 Via Sistina, registered in the category ‘Marble, Metal, Woodwork Fine Art’. In the summer, he went to St with his silver carvings. Moritz peddled, and the craftsmanship was appreciated by the big wholesaler, Mr. Martin Mayer, and was acquired in one breath. Sotiris noticed that the big customers who visited the store were not only the Romans, but also the tourists from France, Germany, the United Kingdom, and the United States. They regarded the ethnic jewelry made by traditional craftsmen as “authentic craftsmanship”. Looking at this market, the silverware of Sotiris Bulgari in the 1880s follows the shadow of the ‘new Greece’ of the father Georgis era. It has strong ancient Greek mythology, allegorical elements, images of angels, gods, guardians and beasts. The example of ancient Greek traditional crafts made by Greek craftsmen, the business is booming. While expanding the storefront, Sotiris began to find experienced craftsmen from friends and family in Greece, and recruited talented people as apprentices.