Tiffany’s propaganda strategy is different from Cartier. Whether it is ‘Tiffany’s Breakfast’ or ‘Great Gatsby’, most people who wear it are looking for identity in jewelry, which is consistent with the psychological appeal of the new American, and publicity. The brand culture is more about the realization of personal values and the pursuit of a happy life. And Cartier has built himself into a love testimony of the nobility royal family. The love of the…"distinguish it from other brands Arpel Rings"